This course is designed to provide a broad range of tools and frameworks to understand how marketers can interact with sustainability issues. Students explore sustainability issues in today's marketplace and learn about marketing skills that meet sustainable market opportunities. In addition, students gain the knowledge and skills to develop a successful marketing strategy and branding approach for sustainable products, services, and companies.
Social Scientific and Historical Perspectives
Prerequisites
BUS 310 with a grade of C- or higher.
Course UID
006428.1
Course Subject
Catalog Number
410
Long title
Sustainable Marketing