Sun Young Ahn

Prof. Ahn’s research interests lie broadly within the areas of consumer behavior and decision making, retailing, and consumer well-being. In her dissertation, she focused on ethical marketing and examined how sustainability information in the market can change consumer behaviors. Prof. Ahn continues to investigate consumer behavior in sustainability with regard to brand activism and green hotel marketing. Her other research projects involve developing a cross-cultural retail brand personality scale and examining the effect of stress on consumer decision making using brainwaves (EEG) data. Prof. Ahn teaches courses in Principles of Marketing, Marketing Research, Consumer Behavior, and Sustainability Marketing.