This course examines how individuals behave in and around organizations and how organizations themselves behave. Every day, individuals share time with others and operate within organizations. When people understand the behavior of individuals and organizations in their lives, they can better establish expectations, operate efficiently, and achieve goals. This class examines concepts and develops perspectives that help students effectively manage individuals and organizations.
BUS 442 | Social Entrepreneurship
This course explores how people and organizations can innovate to fulfill our social and environmental needs efficiently and effectively. Using innovative business models as the foundation, each student selects a social sector to study throughout the term on the local, national, and international levels. Research includes reading articles, examination of financial data, and interviews. A series of research papers results in in-depth knowledge of the chosen sector. Knowledge is shared through public displays and presentations.
BUS 440 | Entrepreneurship
In this highly experiential course, students learn to generate new venture ideas and evaluate their viability. Lean start-up and business planning methodologies are utilized. Students develop creative problem solving, research, analytical and presentation skills. Students deepen their understanding of entrepreneurship and build their self-efficacy through reading, writing, experimenting and job shadowing. The in-depth job shadow results in the creation of a short documentary film.
BUS 439 | Financial Reporting and Analysis
The course expands students' knowledge and understanding of financial reporting and analysis by examining key questions of economic significance within the context of real companies and their reported financial information. The course includes analysis of U.S. companies that follow U.S. GAAP and global companies that use International Financial Reporting Standards. The underlying objective of financial analysis is to measure and compare risk and return characteristics of alternative investments when making investment and credit decisions.
BUS 437 | Valuation
This course introduces approaches to the valuation of public and private equity, including free cash flow, residual income, economic profit, and relative valuation models. Critical analysis of financial statements is highlighted, and applications to real-world companies is stressed. Course content is informed by the Chartered Financial Analyst curriculum. Students complete a sell-side equity research report on a public company. Course is recommended for students competing in the CFA Investment Research Challenge and for students managing the Puget Sound student-managed fund.
BUS 432 | Investments
This course is designed to introduce students to quantitative techniques for managing investment assets. These techniques are illustrated through the development of three main topics: portfolio theory, fixed-income portfolio management, and option valuation. Economic factors affecting investment management, particularly efficient markets concepts, are stressed. Satisfies the senior research seminar requirement for business majors.
BUS 431 | Financial Markets
This course introduces students to major sectors of the financial markets, focusing on the money market, the primary market, the capital markets for debt, and the secondary markets for equity. The qualitative aspects of these markets are stressed, including their legal and economic frameworks.
BUS 410 | Sustainable Marketing
This course is designed to provide a broad range of tools and frameworks to understand how marketers can interact with sustainability issues. Students explore sustainability issues in today's marketplace and learn about marketing skills that meet sustainable market opportunities. In addition, students gain the knowledge and skills to develop a successful marketing strategy and branding approach for sustainable products, services, and companies.
BUS 409 | Integrated Marketing Communication
This course is designed to introduce students to the field of integrated marketing communications (IMC), which includes communication tools such as advertising, promotion, sales, and public relations, among others. The development of an IMC strategy requires an understanding of the overall marketing process, consumer behavior, and communications theory.
BUS 407 | Consumer Behavior
This course is concerned with understanding the psychology of consumer behaviors by focusing on the factors that affect the consumers' pre-purchase, purchase, and post-purchase processes. An in-depth analysis of the components of the consumer decision making process is presented in order to illustrate and integrate theoretical and empirical knowledge from a variety of perspectives. Emphasis is placed upon the evaluation of the relevance of such data and the application of what is learned in the classroom to the solution of real world marketing problems.
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